The Demise Of Homer Barron - 1349 Words

Gabriel, Bridges English, 1020 Professor Emery, Taylor 3 September 2014 The Demise of Homer Barron In William Faulkner’s short story, â€Å"A Rose for Emily,† Ms. Emily Grierson, the title character in the story, is a very peculiar character. Introverted from society, trapped in a world of misconceptions, Emily never receives any psychiatric treatment, but she definitely exhibits symptoms of a mental illness. By examining Emily’s behavior and her social relationships, it is possible to conclude that Emily was mentally unstable and possessed a personal motivation to kill Homer Baron. Although her community of Jefferson Mississippi never thought Emily was â€Å"crazy,† she was indeed a very ill person. After Emily Grierson dies at the age of seventy-four, the town people of Jefferson Mississippi turn out in countless numbers for the funeral. The men show up to pay tribute to a fallen monument, the narrator states, and â€Å"the women mostly out of curiosity to see the inside of her house† (32). The only individual who had seen the interior over the time period before her death was Homer Barron and her servant Tobe. Tobe’s character was an old black man who did the cooking, gardening, and marketing. Tobe was originally the servant of Emily’s father Mr. Grierson, and stayed with Emily after his death, seemingly out of devotion and commitment. Emily was born during the Civil War as an only child. Her father, Mr. Grierson raised her with Old Southern values. He prevented youngShow MoreRelated Emily Grierson? Need for Control in William Faulkners A Rose for Emily927 Words   |  4 Pagesto lay her father to rest, Emily turns to her fathers equivalent:   Homer Barron.   Emily soon finds that Homer does not plan on staying, so she decides to kill him.   By killing Homer, Emily believes that she can keep him and control him forever.   Emily Grierson wants to be in control but feels that she cannot tame the domineering men in her life, at least, not while they are alive, so she gains control of them after their demise.  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One can clearly imagine the timid Emily standingRead MoreWilliam Faulkner s A Rose For Emily1299 Words   |  6 Pagesdeath was that â€Å"She carried her head high enough-even when we believed that she was fallen†(37) only exemplifies her ego and stubbornness. It is only when Miss Emily meets Homer Barron that we see a shift in her. Miss Emily’s attitude and the way she carried herself differ from what the reader has come to know of her. Homer Barron is painted as â€Å"a Yankee-a big, dark, ready man with a big voice and eyes lighter than his face†(37). His interactions with Miss Emily brought upon the diversity of Miss Emily’sRead MoreA Rose For Emily By William Faulkner1306 Words   |  6 Pagesdesires of bliss for Emily leaving her stuck into her dad’s reality with no way out. This sort of family environment for women was normal in southern society. Emily’s constant isolation and deprivation of love contributed to the murder of her lover Homer Barron. Often described as a â€Å"fallen monument†, Emily is a convention, unfalteringly remaining the same throughout the years withstanding many changes in her town. Although, Emily is distant from the world she is someone people wish to regard and respectRead MoreEmilys Rose Essay652 Words   |  3 Pagesgirl. I believe this was Emily’s attempt to become part of the town, rather then â€Å"a tradition,† â€Å"a duty,â €  and â€Å"a care.† During this time she meets Homer, a â€Å"Northerner,† who she is seen riding throughout town on â€Å"Sunday afternoons† with her. Emily (seeing a man not from her town feels) knows that this is her last hope for companionship. Courting Homer, which was undignified for a Grierson, was her only way to fill her void of the loss of her father and sweetheart. Yet even in this fabricated attemptRead More A Rose for Emily Essay1354 Words   |  6 PagesPeople do not think anything of the smell anymore. They do not think about the cause of it either; they continue with their lives. The story twists and tells about the time when a man by the name of Homer Barron comes to town. Barron is in town for a sidewalk-building development. Emily and Barron quickly establish a relationship with each other, and they seem happy. Emily is later seen at the local drugstore purchasing arsenic. The townspeople believe she is going to use it to kill herself becauseRead MoreTheme Of Isolation In A Rose For Emily1741 Words   |  7 Pagesromantic relationship with Homer Barron. These attachment issues seem to be a way to cope with her deteriorating mentality. Letting go of her father was difficult for Emily possibly due to the fear of loneliness or depression from losing someone who had such a strong presence over her life.. Along with the isolation caused by her father, the townspeople also confined Emily through their Southern ideals. Some time after the passing of Mr. Grierson, Emily met Homer Barron, a Northern laborer who cameRead MoreFeminist Literature And Kate Chopins A Rose For Emily1064 Words   |  5 Pagescapacity without a male figure in her life. She at that point met Homer Barron, who she began to have enthusiasm for. Individuals in the town begins to see them together yet there are a few inquiries on his sexuality; be that as it may, Miss Emily and Homer are ceaselessly observed together and he just winds up plainly absent. Companions begin to witness the brokenness and separation of her activities so it turns into a puzzle on Homer and Emily s closeness. Faulkner speaks to that thought in the accompanyingRead MoreCritique Of A Rose For Emily By William Faulkner978 Words   |  4 Pageswrote historical novels portraying the decline and decay of the upper crust of Southern society (Willi am Faulkner Biography)†. He was born on September 25, 1897, in New Albany, Mississippi. His lineage was that of wealth and stature; however, the demise of his families’ wealth came to an end during the Civil War. In spite of his love of reading, and poetry, he never graduated from high school. After he left the Canadian Air Force, he spent a portion of his young adulthood traveling abroad. He beganRead MoreCulture and Identity in â€Å"a Rose for Emily† Essay747 Words   |  3 Pagesdemonstrate Emily’s refusal to transition into the â€Å"New South†. â€Å"A Rose for Emily†, takes place in southern United States and starts off when she dies in the early 20th century and goes back to her life in the late 19th century leading the reader to her demise. Emily Grierson comes from a traditional southern aristocratic family. Her house â€Å"†¦was a big squarish frame that was once been white, decorated with cupolas and spires and scrolled balconies†¦ but the garages and cotton gins had encroached and obliterated†¦Read MoreCompare and Contrast â€Å"the Flowers† and â€Å"a Rose for Emily† Essay712 Words   |  3 Pagesa lynched man after she spends a day gathering flowers in the woods behind her family’s cabin. She discovers his body by stepping â€Å"smack into his eyes.† (Walker 82) In â€Å"A Rose for Emily,† Emily loves one man, Homer Barron. Once he disappears, the town believes he leaves Emily. In fact, Homer was gay and tells everyone that he is â€Å"not a marrying man .† (Faulkner 95) This is something that Emily just can’t accept, so she poisons him and leaves him in an upstairs bedroom. There she continues to sleep

Importance of Management free essay sample

Management  is a universal phenomenon. It is a very popular and widely used term. All organizations business, political, cultural or social are involved in management because it is the management which helps and directs the various efforts towards a definite purpose. According to  Harold Koontz, â€Å"Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals†. According to  F. W. Taylor, â€Å"Management is an art of knowing what to do, when to do and see that it is done in the best and cheapest way†. Management is a purposive activity. It is something that directs group efforts towards the attainment of certain pre determined goals. It is the process of working with and through others to effectively achieve the goals of the organization, by efficiently using limited resources in the changing world. Of course, these goals may vary from one enterprise to another. E. g. : For one enterprise it may be launching of new products by conducting market surveys and for other it may be profit maximization by minimizing cost. Management involves creating an internal environment: It is the management which puts into use the various factors of production. Therefore, it is the responsibility of management to create such conditions which are conducive to maximum efforts so that people are able to perform their task efficiently and effectively. It includes ensuring availability of raw materials, determination of wages and salaries, formulation of rules amp; regulations etc. Therefore, we can say that good management includes both being effective and efficient. Being effective means doing the appropriate task i. , fitting the square pegs in square holes and round pegs in round holes. Being efficient means doing the task correctly, at least possible cost with minimum wastage of resources. Management can be defined in detail in following categories : Management as a  Process Management as an  Activity Management as a  Discipline Management as a  Group Management as a  Science Management as an  Art Management as a  Profession 1. It helps in Achieving Group Goals   It arranges the factors of production, assembles and organizes the resources, integrates the resources in effective manner to achieve goals. It directs group efforts towards achievement of pre-determined goals. By defining objective of organization clearly there would be no wastage of time, money and effort. Management converts disorganized resources of men, machines, money etc. into useful enterprise. These resources are coordinated, directed and controlled in such a manner that enterprise work towards attainment of goals. 2. Optimum Utilization of Resources   Management utilizes all the physical amp; human resources productively. This leads to efficacy in management. Management provides maximum utilization of scarce resources by selecting its best possible alternate use in industry from out of various uses. It makes use of experts, professional and these services leads to use of their skills, knowledge, and proper utilization and avoids wastage. If employees and machines are producing its maximum there is no under employment of any resources. 3. Reduces Costs   It gets maximum results through minimum input by proper planning and by using minimum input amp; getting maximum output. Management uses physical, human and financial resources in such a manner which results in best combination. This helps in cost reduction. 4. Establishes Sound Organization   No overlapping of efforts (smooth and coordinated functions). To establish sound organizational structure is one of the objective of management which is in tune with objective of organization and for fulfillment of this, it establishes effective authority amp; responsibility relationship i. e. who is accountable to whom, who can give instructions to whom, who are superiors amp; who are subordinates. Management fills up various positions with right persons, having right skills, training and qualification. All jobs should be cleared to everyone. 5. Establishes Equilibrium   It enables the organization to survive in changing environment. It keeps in touch with the changing environment. With the change is external environment, the initial co-ordination of organization must be changed. So it adapts organization to changing demand of market / changing needs of societies. It is responsible for growth and survival of organization. 6. Essentials for Prosperity of Society   Efficient management leads to better economical production which helps in turn to increase the welfare of people. Good management makes a difficult task easier by avoiding wastage of scarce resource. It improves standard of living. It increases the profit which is beneficial to business and society will get maximum output at minimum cost by creating employment opportunities which generate income in hands. Organization comes with new products and researches beneficial for society. What is the Importance of Management in Business? â€Å"Some underestimate the importance of management in business but the latest researches have shown that it is certainly not the case. The input of the labor, capital and raw materials can never become production without the catalyst of management. A business cannot survive without management because management is its means of support. Management is concerned with acquiring maximum prosperity with minimum efforts. Management is essential wherever group efforts are required to be directed towards achievements of common goals. In this management conscious age, the significance of management can hardly be over emphasized. It is said that any thing minus management amounts to nothing. There is no more important area of human activity than management since its task is that of getting things done through others. Some underestimate the importance of management in business but the latest researches have shown that it is certainly not the case. The input of the labor, capital and raw materials can never become production without the catalyst of management. Management is a dynamic life-giving element in an organization. In its absence, the resources of production remain underutilized and can never become production. In fact, without efficient management, no country can become a nation. Business is basically a group activity and management plays an important role in making it more effective. The group as a whole cannot realize its objectives unless and until there is mutual cooperation and coordination among the members of the groups. Management creates teamwork and team spirit in an organization by developing a sound organizational structure. It brings the human and material resources together and motivates the people for the achievement of goals. The available resources of production are put to use in such a way that all sort of wastages and inefficiencies are reduced to a minimum. If the managers in any business are not considerate and good at their job, nothing worthwhile can be expected of the subordinates. The motivation level of the employees is directly related to good management. Management creates and maintains an environment conducive to higher efficiency and performance. A business enterprise operates in a constantly changing environment. Changes in the business environment create risk and also provide opportunities for growth. A conducive and encouraging environment is indispensable for any business and sound management makes it possible easily. Negative Aspects of Technology Introduction The history of technology is as old as human life. This is because the usage of technology came into existence when the humans existed. Technology had a great progress since ages that is from mastery of fire by man to computers, rockets, electronics etc which shows the 21st century achievements. The technologies that evolved in the past and even now made our lives comfortable. People are totally dependent on technology. Technology helps in speedy development and changes. According to a dictionary the definition of technology is given as â€Å"the sum of the ways in which social groups provide themselves with the material objects of their civilization. (Technology, 2012). This shows that technology usage has become as part of our life. These technologies include computers, cell phones, emails, video conferencing and even the basic things like microwave oven and fridge. Technology has become important in every aspect of our life. It changed our way of life in both positive and negative ways. Over past decade, there are many new techno logies that have evolved and there is much advancement in the existing technologies. Technology separates individuals from reality. Problem The advancements in technologies have made our lives comfortable but there is a great negative impact of the technology in our lives. There are many factors that supports that technology has adverse effects on society. Technology is not always green. While new and rapidly advancing knowledge will surely become a dominant force shaping the future of mankind, experts tells that advancing technology always brings side effects. This is because humans modify nature to meet their needs and wants. So scientists feel that the development of technology is causing harm to the environment. Technologys Negative Impact on Business Technology has positive affects on global business. The Internet makes it possible for people to communicate easily with associates in other countries. Ecommerce makes it possible for consumers to purchase almost anything from almost anywhere. And the flow of information is fast and often free once you have paid for Internet access. However, technology also has negative impacts on business. Business Relationships Internet technology such as chat rooms, Skype and other software has made it possible to hold meetings without all parties being physically present in the same place. A drawback is that meeting with somebody over the Internet is much less personal than meeting face-to-face. Internet technology in business decreases the personal aspect of business relationships. Business people used to network in restaurants and on golf courses. Today, the lack of physical proximity decreases brainstorming and other communications that use a personal touch. Employee Morale Installing monitoring software in the workplace sends the message to employees that the company does not trust them, according to research done under the aegis of professor Howard Besser while teaching at New York University. Giving employees responsibility, trust and respect boosts their morale and productivity. Showing them that they are not trusted and must be recorded decreases morale and worker productivity. This is true regardless of the actual reasons for installing monitoring software, according to the same research. Spam Spam refers to unwanted and unsolicited email messages. Spam is widespread and has negative impacts on business, according to the article Impact of Information Technology on Global Business published by Purdue University. Wading through spam email is a waste of time, and spam filters can only do so much. Users of spam filters must then check for necessary email messages diverted incorrectly as spam. Brick and Mortar The popularity of ecommerce has had a negative impact on brick-and-mortar retail stores. Smaller stores are finding more and more difficult to compete with both Internet businesses and larger retail stores. For example, small community bookstores must compete with Amazon. com as well as large stores such as Barnes amp; Noble that sell in person and online. Sometimes the smaller stores end up going out of business.

College Entrance Essay Samples Secrets

College Entrance Essay Samples Secrets If you attempting to compose an essay and listing down things that the admission committee would like to hear then you're taking the incorrect move. May be you never considered going for higher studies and for this reason you didn't care that much to keep up a greater CGPA. One of the crucial skill you should have before attending is understanding how to control your time simply put, there won't be any opportunity to mess around. Given the simple fact there are a limited quantity of samples online, I would likewise advise that you to keep one full test for just before the exam when you have finished all of the preparation and revision. Who Else Wants to Learn About College Entrance Essay Samples? Most college counselors will say to select an answer that differentiates yourself from different applicants, but it's really hard to balance writing an essay that provides original reasons for liking a school whilst staying true to your private voice. Students have their own studies to fret about and volunteers generally have a complete time job. Admissions officers what to find out more about you. Admissions officers would like to know the reason why they're reading your essay. College Entrance Essay Samples - What Is It? Show the interviewer that you're a great fit for the school, but in addition make sure the school is a superb fit for you. Pay a visit to the school Touring your top-choice university is an excellent way to demonstrate your interest. Schools are here in order to see whether you're a superior fit, not your parents. Much like any marketer, the schools can watch what you're doing when you're on their website. Determine where your top schools are and plan a route so that you can quickly get to all them. The idea of having the ability to apply to multiple colleges with just 1 application sounds ideal. College Entrance Essay Samples - Overview It's crucial you understand what precisely the GHC review members are interested in finding. Tell us about your distinctive situation and the way you are able to bring about the UC Berkeley community. It's essential to note that not all Coalition schools need an essay. Review what you've been requested to address in your essay Sometimes educational institutions wish to find out more than just your career objectives. Ruthless College Entrance Essay Samples Strategies Exploited Even in the event you need your essay edited fast, you may rest easy knowing that you will find the best results from us. You also ought to make sure you express what's meaningful and relevant about yourself that can aid your essay stick out from all the others. Each ess ay is a story, not merely a set of ideas. Before you commence writing your essay be sure you also have a look at our college admission essay samples. College Entrance Essay Samples: No Longer a Mystery For more data on the fairs held throughout the calendar year, see the NACAC site. Therefore, it's always far better to begin working on the application earlier. Early research and application is critical. We're definitely the most professional, fast and most reliable writing service you will locate online. Frequently, grad schools will request that you deal with some questions in your SoP. As a consequence, over fifty percent of colleges and universities graduates aren't working in their chosen specialty. College admissions officers ought to make sure it's an excellent fit both ways, not just that you're suitable for the school, but in addition that the school is appropriate for you. Colleges would like to know that you're excited about their special school and the way you a re able to fit in their campus and academic programs. Attend a community informational session or college fairs Sometimes, it's impossible to see the campus. As stated above, all of the admission staffs have just a few minutes to give to every easy. Attending college fairs is an excellent approach to do college research and gather more information concerning the university and its application approach.

What Are the Essay Writing Topics For Kids?

What Are the Essay Writing Topics For Kids?The first question that you need to ask yourself is what do you want to achieve by writing an essay? Before you begin to write your essay, you need to define what the goal of the essay is. Remember that essay writing is not about you but about your audience. The goal of the essay will be the main focus of your essay.Essay writing can be challenging especially if you have limited knowledge of English and how it is written. There are many essay writing topics for kids that you can try as you learn English. This way, you will not only get an idea on how the essay is written but also what are the common mistakes when writing an essay.Let us first look at the basic essay topics for kids. These are some of the essay writing topics for kids and this includes sentence structure, grammar, and the fact that an essay should make a complete and strong argument is defined as what you have to say about the topic at hand. The basics of the essay writing ar e in this level. This is not to say that the basic levels are easy but the essay will be more likely to get accepted if the writer has the basics of the English language down.The next level is the intermediate level. Here you will have to add more detail to the essay and this can be in the form of examples or references to other topics. The essay will be more considered for an exam. This is where the discussion about it can be taught to other students in school or even in college. If you have the right attitude, this level can be a great learning experience.The next level is the advanced level of essay writing and this can include a lot of information in one chapter, where the introduction of the chapter and the conclusion. This is usually divided into two parts. The first part will focus on the topic of the essay. The second part will give a more detailed analysis about the subject at hand. Here is where the debate can begin between you and your professor as you discuss the essay.Y ou can move up to the graduate level, which is the most challenging level of the writing a thesis. Here you will have to look at both the facts and the arguments that you have in your research paper. These are very important and are worth the effort.You can always go up to the master's level, where you can write a thesis in a few days with little or no supervision. This is where you can freely choose any topic for your thesis and you have full control over what you will write about. These are not only the essay writing topics for kids but also for those who have had a lot of college experience.There are a lot of skills that you will need to develop and if you are going to write a thesis, the best thing to do is to start doing this today. Start researching on what the required skills are and put them into practice today. You will love what you write and will become one of the masters of the language.

Where to Find College Essay about Wikipedia

Where to Find College Essay about Wikipedia Definitions of College Essay about Wikipedia Cost-push inflation takes place when there's a gain in the price of production such as raw material, wages for workers, resulting a decline in the complete manufacturing output and supply in the marketplace. At exactly the same time, you will impress the college admissions folks greatly if you are able to present your capacity to learn from your failures and mistakes. These methods are frequently recognised and used throughout the world, for comparison purpose also. Few of these services can provide the advantages of Eduzaurus, or the caliber of the work they promise for the money that they demand. The Basics of College Essay about Wikipedia Occasionally it's helpful to observe how others were able to get over the difficult first-line hump. Now you must sift through all your notes to discover the three to five things that genuinely speak to you. Once you brainstorm, you are going to kno w what you would like to say, but you have to decide how you're likely to say it. Basically, talk what you know. When placing your purchase, you essay provide acid and total information. Numerous alternative logical structures for essays are visualized as diagrams, making them simple to implement or adapt in the building of an argument. Do your research Even in the event you know a lot about this issue, you shouldn't neglect the value of the research. Because certain subjects are commonplace and overused, and you would like your application essay to be noticed. As an example, a why us essay might speak about how very interesting XYZ interdisciplinary project is and the way it fits nicely with your senior project. In reality, you essay also remain in contact with your writer acid the period wikipedia they'll be working on your purchase. Expository essay utilizes formal language to talk about someone or something. The application essay is a typical portion of the university and college admissions process. Based on this issue of the essay, it might go either way and either tone is acceptable, states Jeffers. Write an evaluation of the way the topic is covered in both places, and compare it to your own understanding about this issue. Decide on a great topic Your selection of topic ought to be based on three major criteria. Topics of these articles vary from general articles on several facets of everyday life to very specialized one on just about all fields of education. What You Don't Know About College Essay about Wikipedia When you're finished writing, you will need to make sure your essay still adheres to the prompt. Subsequently, essay was defined in various ways. You are able to purchase essays for completely affordable prices. Your essay should be an opportunity to let your writing skills shine, states Furnari, and thus don't waste the chance! Colleges care about the quantities of acceptances deeply, so it might help to understand you're a sure thing. Some institutions request an essay about a student's choice of a university or career. The single most essential part of your essay preparation might be simply making certain you truly understand the question or essay prompt. If you wish to purchase essay online, our group of competent professionals is prepared to provide help. Utilize your essay to prove that you're thoughtful and mature, your personality has depth. The rules for writing a superb essay are the same. However brilliant a writer is, he or she'll require a brilliant editor to examine the essay and polish it. Follow our step-by-step guide, and you're going to compose an A-level essay as fast as possible. The essay that's full of bad puns or off-color jokes will often wind up in the rejection pile.

How to Write a Sample Essay That Shows the Relationship Between Two Languages

How to Write a Sample Essay That Shows the Relationship Between Two LanguagesMany college students and high school students now are considering how to prepare a sample essay for their college or university. The good news is that a sample essay is a valuable tool in your essays.You are likely going to be writing on a topic that has been spoken about in the classroom before or one that is new to you. In these cases, you may be able to use a topic that is familiar to someone who has studied abroad. By reviewing the topics of others and using them as a basis for your own topics, you can develop your own research material that can help to show how knowledge in two countries relates to each other.If you have chosen a particular topic for your sample essay, you will find that it is fairly easy to choose a language that is of interest to both the American and the English speaking communities. For example, the questions you will be asked are going to vary slightly between the two communities, so you will want to do some comparison. For example, the usual subject matter may be history, foreign affairs, geography, politics, etc.The type of writing you do in your sample essay is also important. While it may seem like it doesn't make much difference, actually there is a difference. When you write from the perspective of a native speaker of English, you will find that the grammar, tense, tone, voice, and style of your writing can all differ considerably from what you might do if you were trying to write from the perspective of a native speaker of either the American or the British dialects.When you write with a conversational tone, a writer should not find it necessary to be overly formal, nor should they resort to using slang terminology. For example, a student might find it embarrassing to have to use English slang, but when trying to express a point in a non-academic way, it is necessary. It is a mistake to try to write from an academic perspective when your main goal is to express your thoughts in a friendly manner, while having fun doing it.Consider what you would want the reader to take away from your essay. A reference or bibliography might be helpful, and it would be nice to consider doing a few things to make the essay more interesting to the reader. However, if you do find that you are not quite sure how to improve the essay, you can always ask the person who is reading the sample to tell you what they think.In addition, if the idea is to compare the two communities, you should also be sure to look at their literature and history in order to compare your essay to theirs. Even if it appears that your focus is on something specific, it is nice to consider that there is more to do besides just one comparison.Writing a sample essay will give you the best opportunity to begin developing a dissertation, an outline, and a proofreading procedure. If you don't have enough free time to write an essay, this is the perfect opportunity to get into the rig ht habit of writing. A sample essay can be a great way to get a feel for what types of essays are needed in this area, but it is still better to hire a writing service that can write a thesis, a thesis proposal, or an essay on a wide variety of topics.

The East African Market Population Demographics and Economic Segments

Introduction The East African market is one that continues to grow and attract both foreign and domestic businesses. Although ethnically the region is quite diverse, it is not as advanced economically and therefore can be divided into very basic market segments. The two main parameters that can best be used to segment that market are population demographics and economic segments. This report examines the variables in detail in relation to the region and how Teejays can use them to segment the market as it plots to make its initial entry into the market.Advertising We will write a custom report sample on The East African Market: Population Demographics and Economic Segments specifically for you for only $16.05 $11/page Learn More Overview of the East African Market The East African market is one of the fastest growing markets on the continent. Africa, described by many economists as the future centre of economic power, is home to some of the fastest growi ng economies in the world. South Africa – Africa’s largest and most stable economy (BBC News, 2011) – was invited two years ago to become a member of BRIC, an economic union of the world’s fastest growing economies. In April 2011, Jacob Zuma[1] accepted the invitation and South Africa officially became a member of BRICS – Brazil, Russia, India, China and South Africa (Hervieu, 2011 ). Other African countries share the same potential that South Africa has. Nigeria and Egypt are some of the continent’s well developed economies, although they are yet to reach the level of western countries and other giant economies like China, India and Japan. East Africa is one of Africa’s largest economic blocks. The region’s member states are Kenya, Uganda, Tanzania, Rwanda and Burundi, with the newly formed republic of Southern Sudan set to join the regional economic community within the next 12 months (Olal, 2011). These states have all regis tered positive average economic growth in the last ten years, with Kenya leading the race to economic dominance in Africa. Uganda and Southern Sudan all have oil reserves that have not been fully utilized, with the region’s cities are predicted to become huge economic hubs within the next 100 years. The expected growth of the region’s economic status means there is a huge demand for services that improve a company’s performance. One of the most needed services is customer care, particularly from firms that offer services to their customers. There are a number of companies in the region that offer vital services for both the business and public sector. These services include mobile phone services, computer services and public relations. For all these companies to increase their profit margins and compete with other local and international firms battling to enter the market, they have to improve service delivery and other important business practices. In order to do this, one of the important sectors of their business they have to improve is customer care. Teejays[2], a leading customer care training and consultancy firm based in the UK, has huge potential to become a key provider of this vital service.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Segments Since Teejays is breaking into a relatively new market, it is important that we understand the region’s different structures. Teejays offers a service that best serves modern business organizations operating in urban centres. The analysis below is based upon the key variables used to divide an industrial market. Demographics The East African region, just like the neighbouring Middle East and North African (MENA) region has a low but extremely fast growing population. Most of the region’s population is comprised of young people. Kenya has the highest population in the region and g ives a decent representation of the region’s general demographical data. Over 97% Kenya’s population is under the age of 65, with the country’s median age approximated at 18.9 years (Index Mundi, 2011). Although the region has a relatively high population growth rate, a large percentage of the population still lives in rural areas. Kenya, which is the largest economy in the region, has only 22% of its population living in urban centres (Index Mundi, 2011). Teejays must ensure that the training packages it develops will target companies seeking to tap into this young market. Local companies in the region have aggressively tried to enter the region’s young market. For example, mobile phone companies in the region often release mobile tariffs that are attractive and affordable to young people. Safaricom[3], the region’s largest mobile phone service provider in the region, has come under pressure recently to provide internet data bundles that are affor dable by a majority of the population (Mtaa, 2011). If Teejays is to capture East Africa’s most profitable company, it must develop training modules that suit the company’s – and similar companies – business desire to appeal largely to a young market. Purchasing Approaches The East African region has most of its people living in rural villages, with a small portion living in small towns and a smaller portion living in cities. The region has seven major cities – Bujumbura (Burundi), Kigali (Rwanda), Kampala (Uganda), Dar-es-Salaam (Tanzania), Kisumu, Mombasa and Nairobi (Kenya). Other important trade centres are Dodoma (Tanzania), Masaka and Jinja (Uganda) and Nyeri, Eldoret, Nakuru, Kericho, Thika and Garissa (Kenya) (Kimani, 2009). While the major cities in the region are home to companies that provide services, the towns are focused on producing goods and agricultural produce (Kipkorir, 2010).Advertising We will write a custom report sample on The East African Market: Population Demographics and Economic Segments specifically for you for only $16.05 $11/page Learn More Teejays must therefore understand that the best market for its services will come initially from the region’s major cities. As the region grows, other large towns will have developed more businesses that require Teejay’s customer care training and consultancy services. When the time comes, Teejays will have developed a rapport in the region and will therefore move into the new market with ease. Conclusion The East African market is not one that requires much segmentation like other markets. In the UK, for example, the market must be divided along social, economic, demographic and political lines, making the process of market segmentation extremely complex. This is not the case in East Africa, where only two main parameters really influence the segmentation process: demographics and economic segments. In order to bes t tap into the region’s market, the most effective way for Teejays will be to target companies that operate in the service industry. Companies that provide goods but are more inclined to provide high quality customer care in order to appeal to their target markets exist though. The East African Breweries Limited, the region’s largest producer of alcoholic beverages, faces increasing competition either from smaller companies like Nile Breweries and Keroche Breweries, or from larger companies like Heineken and Guinness (Frontier Markets, 2011). Companies like these require proper customer care training in order to remain competitive in such a growing market, and Teejays can also focus on such companies a lot more. Finally, once the company has established a strong market share in large cities, it has to move into smaller markets before other competitors do so. Mombasa, Kenya, is the largest port city and one of the largest tourist destinations in the region (Bowden, 2007 ). Entering such markets will require Teejays to use the rapport it will have developed in major cities to spread their services. Teejays must also develop a good understanding of the region’s local business culture. Local businesses in the region do not trust international companies, particularly with all of these nations gaining independence from European nations less than 50 years ago. Once Teejays establishes trust in the region, then this market can easily lead to exponential growth of the company. References Altman, A. Stephey, M., 2009. Profile: Jacob Zuma, South Africa’s New President. Web.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More BBC News, 2011. South Africa Country Profile. Web. Bowden, R., 2007. Tourism. In Kenya. London: Evans Brothers. p.34. Frontier Markets, 2011. East African Breweries: increased inflation, competition shouldn’t wholly wash out thesis. Web. Hervieu, S., 2011. South Africa gains entry to Bric club. Web. Index Mundi, 2011. Kenya Demographics Profile 2011. Web. Karani, P. Saki, W., 2010. Safaricom Beating them all. The Standard, 5 June. p.23 and 25. Kimani, P., 2009. A Look at Urban East Africa. Daily Nation, 7 June. p.31. Kipkorir, M. P., 2010. A growing service sector in Kenya. The People, 14 January. p.7. Mtaa, T., 2011. Safaricom To Announce Lower Data Bundle Rates Amid Pressure. Web. Olal, J. A., 2011. South Sudan to join EAC. Web. Footnotes Jacob Zuma is the president of the Republic of South Africa. He was voted into office in 2009 as the third president of South Africa since independence in 1994, after Nelson Mandela and Thabo Mbeki (Altman Stephey, 2009). Since ‘T eejays’, a customer care training and consultancy firm is theoretical, the figures used in the SMART matrix strategy are also theoretical. The theoretical figures will be derived based on reasonable assumptions based on the facts that Teejays is a financially sound and stable company and the East African market is one hard to get into but with great growth potential. The purpose of this is to demonstrate an understanding of how the SMART matrix works. Safaricom, started in Kenya but is now used by customers in Uganda, Tanzania, Burundi, Rwanda, Southern Sudan and the Democratic Republic of Congo (in central Africa) (Karani Saki, 2010). This report on The East African Market: Population Demographics and Economic Segments was written and submitted by user Hulk to help you with your own studies. 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